Are gadgets the modern woman’s best friends? If recent trends and surveys are to be believed, women’s interest in electronic products has increased over the years. In a study conducted by the Consumer Electronics Association, eight in ten women expressed their desire to buy consumer electronic devices. And those of you who thought pink is their favorite color for buying a gadget, you’ve got it wrong.
Companies have realized that it’s a product’s usefulness, ease of use, and design, rather than just the color, that matter the most to women (and of course, men are not an exception in this case).
In smart phones
What women want – A phone that helps them stay connected through voice calls, social networks, video chatting, and messaging. A camera for stills and video recording is a must. And most importantly, long battery life – not to suggest that women love to chat a lot, but because that extra bit of talk time can really be handy. Design and aesthetics are plus points.
How iPhone 4S connects with women
The looks – the sleek design and a 3.5-inch multi-touch Retina display are visually appealing. And the works – a responsive processor, fast data download speed, 8MP camera, FaceTime for video calls, HD video recording, Safari browser, up to 8 hours of talk time, iTunes, and lots more. No doubt, women love the iPhone 4S.
What women want – A notebook computer that’s not only beautiful to hold, but is also a great performer and durable to maintain. Most women aren’t intrigued by the specs-sheet; it’s what the comp can do for them and the user experience that counts.
MacBook Pro: The apple of the female buyers’ eyes
The finely crafted aluminum uni-body of the MacBooK Pro has powerful hardware components. Some of its features include an LED backlit display, Intel Core i7 processor, HD graphics, multi-touch track pad, etc. Not getting too much into the tech specs, the super-slim MacBook Pro is truly a masterpiece; both design- as well as performance-wise.
In E-book readers
What women want – Women are more avid book buyers than men, and this also reflects in their interest in buying eReaders as compared to men who opt for tablets. Does this indicate that women are more intellectual than men? On their wish-list is an economical eBook reader that’s lighter than a paperback, has a superb display, and there’s enough storage space so they can carry their whole library around with them.
Why Kindle is the ladies’ perfect e-Library
As Amazon’s ad for Kindle eReader points out – the new Kindle is $79 and is the best way to read in sunlight. It indeed is a value for money eReader with a 6’’ E Ink Display that reads like real paper without any glare. The reader weighs less than 6 ounces, stores up to 1400 e-books, has a powerful processor, and there’s built-in Wi-Fi. What’s more, Kindle users can choose from a collection of over a hundred thousand books.
In music players
What women want – A compact digital music player that gives non-stop music on the go, and is sturdy enough to be carried along while working out in the gym. Music can certainly liven up the oh-so-boring and mundane daily chores.
iPod nano rocks
It’s the perfect companion for music lovers. The new iPod nano has a 1.5-inch multi-touch screen and comes with a built-in clip, pedometer, and FM radio. The lithium-ion battery gives up to 24 hours of music playback on a single charge. The iPod nano’s accelerometer gives you real-time feedback on your workout. Just upload the data to the Nike+ website and track your fitness goals.
What women want – While men go for TVs with very large screens that dominate a room, women find average screen sizes of 32 to 46 inches more appealing. A tidy installation without any clutter is what women like.
Sony 46” LED EX720 Internet TV
This 46-inch LED TV set gives you crystal-clear, flicker-free, 3D images in Full HD with a surround sound experience. It also includes Sony Bravia Internet Widgets, a browser, and has built-in Wi-Fi, offering you the convenience of on-demand movies, social networking, music, photos, and more. You can watch films through Netflix, play YouTube videos, and enjoy Skype-to-Skype video calls with the push of a button.
In digital cameras
What women want – Women like to be clicked and are themselves also fond of taking pictures on important occasions or just for fun. A sleek point-and-shoot camera is what they want that can be easily slipped into a handbag.
Canon PowerShot SX260 HS for the shutterbugs
This 12.1 megapixel camera has 20x optical zoom with image stabilization and 25mm wide angle lens. The ultra-slim Canon PowerShot SX260 HS comes with an auto control that selects the camera settings based on 58 predefined shooting situations. The new Face ID feature adjusts focus and exposure priority based on pre-registered faces. Just grab this digi cam and shoot pics and Full HD videos with friends and family. Price: 349.99.
In photo printing
What women want – To bring to life digital images captured on a cell phone or a camera, a photo printer that’s not bulky will do the trick. Easy connectivity with devices to transfer pics is a must.
Polaroid Grey Label Instant Mobile Printer
With the ZINK Zero Ink Printing Technology, the pocket-sized Polaroid PoGo Instant Mobile Printer can produce high quality 3’’ x 4’’ photo printouts within 45 seconds. No ink cartridges or ribbons are needed. It comes with a USB cable and can also be wirelessly connected with mobile phones through Bluetooth. With a weight less than 15 ounce, the printer can easily be carried along with you. No wonder, Lady Gaga keeps this portable photo booth in her purse. Price: $149.99.
In car entertainment
What women want – In-car entertainment systems that offer an immersive audio/video experience on those long drives along a country road or on a motorway. They can of course, catch up on the soap operas, sitcoms, and movies on the way.
Bang & Olufsen Advanced Sound System
Bang & Olufsen’s Advanced Sound System includes 19 speakers, woofers, and sub-woofers, which produce 1400 watts of pulsating audio. The sound level is optimized for each seat so that all passengers can enjoy the music. The Movie Mode gives a surround sound effect when you watch your favorite movies or videos on the screen. So, get ready for a pleasurable ride in your car with Bang & Olufsen.
What women want – Physical fitness is every woman’s desire. Gadgets that can help them stay healthy are really useful when it comes to adhering to a strict workout regime.
Garmin Forerunner 310XT
The Garmin Forerunner 310XT is a training device with GPS which tracks your position and records distance, pace, and heart rate. Wear it while you walk, run, exercise, or even swim. Yes, it’s water-resistant up to 164 feet. The ANT+ wireless technology transfers the data to your computer so that you can monitor your progress.
Hair care gadgets
What women want – The busy lifestyles of today’s women leave them with hardly any time to let their hair dry naturally. Hair dryers are a must-have gadget for any woman. A good hair dryer needs to be powerful so that wet hair can be dried within a matter of minutes – for that quick makeover for a party or an office presentation.
Braun Satin Hair 7 Color dryer
For delicate and colored hair, Braun’s Satin Hair 7 Color dryer provides protection from heat damage. The dryer uses a unique ion technology that produces a rich stream of satin ions which form a layer on every strand of hair to prevent moisture loss. The calibrated fan feature enables an even distribution of heat so that your hair gets dried efficiently without over-drying.